The 2010 census missed more than 10% of all children under age 5 in the U.S. When we miss young children in the census, it has serious consequences for them, their families, their communities and our nation – with many of those consequences lasting for at least 10 years. With the 2020 census fast approaching, it is time to make sure we count all our children
That's why we're calling all content creators to join forces with Partnership for America's Children and the Census Open Innovation Labs for the nation's first-ever creative workshop to develop the content needed to reach families with kids under five leading up to the 2020 Census.
Over the course of four informative and festive hours, we’ll learn about the importance of the kids undercount, connect with people passionate about Census 2020, and collaboratively generate digital media and compelling messages that spread awareness about the the 2020 count within families with kids under five.
We know the importance of voting and the impacts it has on our nation every election day. But what about the Decennial Census? The count of United States population sets our country’s trajectory for the next decade, determining congressional apportionment (the number of seats each state gets in the House of Representatives), redistricting, and how the allocation of close to $700 billion dollars is annually distributed annually to cities across the nation.
People of color, immigrants, LGBTQ people, people experiencing homelessness, rural communities, people with low incomes, renters, single- parent households, people with limited English proficiency, and young children are overwhelmingly undercounted in the Census. But we can help change that.
Many organizations leading Census outreach efforts have limited creative and/or digital capacity. Yet, as trusted voices, it is vital that their grassroots outreach efforts be amplified online to reach as many of their community members as possible. #CreativesForTheCount matches creative talent (designers, copywriters, content strategists, video-makers, etc.) with those organizations so that they can conduct more effective digital outreach, with the ultimate goal of increasing response rates among the hardest-to-count communities that they serve.
